【摘 要】
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This article researches from the development of marketing,4p marketing theory and 4c marketing theory,finding out the coherence part of traditional marketing theory and big data and coming up with a n
【机 构】
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School of Economics and management,Hubei Automotive Industries Institute,Shiyan 442002,China
【出 处】
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香港城市大学,中国石油大学,加州大学河滨分校,伊利诺伊大学厄巴纳-香槟分校
论文部分内容阅读
This article researches from the development of marketing,4p marketing theory and 4c marketing theory,finding out the coherence part of traditional marketing theory and big data and coming up with a new marketing model—big data marketing,which will make the precise marketing that based on the big data possible.Meanwhile,this article also puts forward some problems of big data marketing,such as data collecting,data integration and data security,which needs further research.
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