【摘 要】
：
Drawing on the resource-based view and resource dependence theory,the authors integrate consumer into a channel dependence framework and explore the influence of consumer’s brand loyalty and store loy
【机 构】
：
Dongbei University of Finance & Economics,Dalian,China
论文部分内容阅读
Drawing on the resource-based view and resource dependence theory,the authors integrate consumer into a channel dependence framework and explore the influence of consumer’s brand loyalty and store loyalty on the dependence structure in the supplier-retailer relationship.Using a matched data from retailers and consumers,the authors empirically test the model in a channel of department store and its suppliers of sports and leisure apparel in China.The empirical findings indicate that the dependence structure in the supplier-retailer relationship is the outcome of interaction of supplier,retailer and consumer rather than being merely determined by the interaction of supplier and retailer.The importance and necessity of the role of consumer in channel behavioral research and channel management are highlighted.
其他文献
Although research on mental accounting and reason based choice has been extensive,scholars have concentrated on mental accounting phenomena from the perspective of the individual on decisions that aff
Global brands encounter either resistance or acceptance from local markets.To enhance local consumer acceptance of foreign brands,we propose a theoretical framework called “cultural politeness.” We fi
参照群体是消费者重要的决策信息来源,本文研究了参照群体信息对折衷效应的调节原理.结果显示,参照群体信息不仅可以影响被试对目标产品的属性认知,也会显著影响效应值的大小.由于被试对正面信息表现出敏感性递减,所以相较于正面信息,被试对负面信息更敏感,效应值的改变更强烈,表现出极化现象.
顾客参与是服务营销领域的重要变量,近年逐渐成为国内外学者理论与实践研究的焦点,但由于顾客参与领域的多样性,尚缺乏适用性强的顾客参与量表.本文以顾客参与度较高的电子商务行业为研究对象,在详实的文献研究与分析基础上,结合互联网特性,并通过实证研究,构建了信度效度都较高的适合中国电子商务行业的顾客参与量表;阐述了研究结果在服务营销理论与实务方面的应用建议,及研究的局限性和未来研究方向.
随着电子商务的发展,网络购物日益频繁,团购这种新型的在线购物方式应运而生.研究从主观和客观两个方面来探究团购中冲动性购买行为的形成机制,以情感反应作为中介变量,自我控制作为调节变量,探讨了其作用机理和边界条件.研究指出顾客感知价值以及网站特征都是通过影响消费者的情绪反应而激发消费者的冲动性购买意愿的;同时自我控制可以削弱情绪反应对冲动性购买意愿的影响.这一研究结论为企业了解并把握团购消费者的冲动性
本文从渠道协同角度出发,研究了传统零售商线下渠道顾客信任如何转移到线上渠道,以及其对线上延伸绩效的作用机制.运用结构方程模型检验了实体店信任、心流体验、结构保证、在线信任以及在线商店忠诚之间的影响关系.研究结果表明:线下顾客信任对在线顾客信任、顾客在线购物的心流体验以及在线交易环境下的结构保证均有正向影响;而顾客在线购物的心流体验和在线购物环境下的结构保证都对在线顾客信任有显著的正向影响;顾客在线
本文立足于服务外包情境,把服务外包企业的合作治理机制划分为契约治理机制与关系治理机制,进而剖析和揭示了这两种治理机制对服务外包供应商创新能力的影响机理.基于177份企业样本数据,本文重点验证了不同合作治理机制对服务外包供应商创新能力的影响以及知识获取和知识分享在其中所扮演的角色.研究发现:契约治理机制和关系治理机制对服务外包供应商的创新能力具有不同的影响.其中,关系治理机制对外包供应商的创新能力影
In evaluating new product concepts,practitioners have used aggregate meaures of multi-items and ignore the information value of individual items.Drawing from the Item Response Theory (IRT),this study
Although the effect of shapes on area and volume perceptions has been documented in psychophysical and marketing literatures,little attention has been given to the relationship between elongation and
This research explored the kinds of social support Chinese patients actually obtain on Internet when they encounter social exclusion because of a certain disease.With data collected from published pos