卷烟品牌培育如何应对客户促销依赖

来源 :中国烟草学会2017年学术年会 | 被引量 : 0次 | 上传用户：daiap

【摘要】

：

促销是行业广泛采用的一种品牌培育手段.新形势下,零售客户对订购卷烟和品牌培育越来越依赖促销,烟草行业如何利用“互联网+卷烟营销”破解客户促销依赖,进一步提升品牌培育成效,需要行业共同研究.本文结合目前烟草行业实际,从体制、市场和客户本身三方面分析客户促销依赖的根源,从打通平台、完善机制、加快动销的角度探索应对措施,为提升品牌培育水平提供参考.

【作者】

：

罗元

【机构】

：

广东烟草梅州市有限公司

【出处】

：

中国烟草学会2017年学术年会

【发表日期】

：

2017年7期

【关键词】

：

卷烟市场品牌培育零售客户促销依赖互联网思维

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卷烟品牌培育如何应对客户促销依赖

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