【摘 要】
：
This article introduces two independent variables which are self-esteem and perception of social status as for the prevalent phenomenon of counterfeit luxury goods consumption.To conform two factors w
【机 构】
：
Shanghai University of Engineering Science,201620,China
【出 处】
：
2015上海纺织服装创意创新研究生学术论坛暨第九届纺织服装创新国际论坛
论文部分内容阅读
This article introduces two independent variables which are self-esteem and perception of social status as for the prevalent phenomenon of counterfeit luxury goods consumption.To conform two factors whether influence the final intention or not by measuring the level of self-esteem,startuping perception of social status and measuring the willingness to buy true luxury or counterfeit.Results show that the two variables have significant main effect,and Interaction is also significant.As for low self-esteem,the low perception of social status is more willing to buy counterfeit luxury goods.As for high self-esteem,the high perception of social status has much stronger tendency to consume counterfeit.As for low perception of social status,the high self-esteem are more likely to buy than the low one.At the high perception of social status,there has no obvious difference between the high and the low self-esteem.
其他文献
With the fast pace of technology,rubbing the brain can define each era of fashion and design constantly updated,and at the same time lifestyle will be changed.We are pursuing fashion and life.The dist
Through the analysis of the development of fashion,explore the characteristic and the advantages and disadvantages of fast fashion and slow fashion.Advocate the concept named slow fashion which green,
Mens wear has shown a developing tendency toward neutralization,which is a product of the wind.In the early 18th century,it had its tendency.Now it appears again with some reasons.This paper shows us
With the rapid development of information technology and the popularity of network technology,people have become more familiar with the Internet,we can say that the network market as a virtual space a
At present,in the increasingly fierce competitive environment,a clothing brand if you want to cut a striking figure,you must have the design inspiration of fashion and creative,as well as more effort
Psychological hint control peoples subconscious mind,guide peoples psychology and behavior,and often make people do something according to certain way involuntarily.However,the use of psychological hi
Contemporary society is in an age of high speed,fast rhythm,high strength of life makes people like a machine,too much pursuit of material and ignored the spiritual world of their own.In such a high p
The Miao have a very long history.Traditional Miao costumes for holidays are made using three methods which are called "bright clothes." Traditional costumes of different branches of the Miao ethnic g
In recent years,foreign menswear brand preemption in Chinese market,domestic business menswear brand under the new environment of competition to win a huge domestic market,faster to enter the internat
The textile industry is facing the challenge of the industrial revolution,this paper studies the influencing factors of typical state-owned textile group developing the cluster brand strategy in our c