【摘 要】
：
The rapid growth of electronic commerce (e-commerce) has led to great loss of online customers every year.Among the different kinds of e-Commerce deceptions
【机 构】
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ChongqingUniversityofPostsandTelecommunications
【出 处】
：
2017“互联网+、大数据与商业创新国际会议”
论文部分内容阅读
The rapid growth of electronic commerce (e-commerce) has led to great loss of online customers every year.Among the different kinds of e-Commerce deceptions, product-related deception receives arising attention by researchers.This paper aims to address three questions, 1) Can consumers detect product-related deceptions online? 2) How consumers distinguish the product-related deceptions from the good ones? 3) What kind of deceptive tactics are more sensitive to customers? To answer these questions, an integrative model and a set of hypothesis,describing the relationship among product-related deception practices, consumers perceptions and purchase behavior will be developed.And then, test the proposed model using Partial Least Squares (PLS) method on the data collected via a scenario experiment and survey on real customers.
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