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  5. The Brand Strategy Research of Shanghai Textile and Garment Industrial Cluster

The Brand Strategy Research of Shanghai Textile and Garment Industrial Cluster

来源 :The 12th Asian Textile Conference (第12届亚洲纺织会议暨2013年纺织学术年会) | 被引量 : 0次 | 上传用户：errorli
【摘 要】
：
In this paper, the main content is the industrial cluster brand strategy of textile and garment in shanghai.Based brand theory, I put forward the concept of brand development of industrial cluster.
【作 者】
：
Shilong Jiang Shouzhong Hu 
【机 构】
：
College of Fashion Technology, Shanghai University of Engineering Science, Shanghai, China
【出 处】
：
The 12th Asian Textile Conference (第12届亚洲纺织会议暨2013年纺织学术年会)
【发表日期】
：
2013年2期
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论文部分内容阅读
In this paper, the main content is the industrial cluster brand strategy of textile and garment in shanghai.Based brand theory, I put forward the concept of brand development of industrial cluster.
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