The diploid strawberry Fragaria vesca is becoming an ideal model for studying flower and fruit development.F.vesca can be easily grown in the lab, has a life cycle of only 3.5 months, can be propagated both sexually and asexually, and is amenable to transformation and genetic analyses.In addition, its ~200 Mb genome has recently been sequenced.F.vesca can also serve as a model for other Rosaceae species that possess larger genomes and/or longer juvenile phases.Using a 7th generation diploid inbred line, F.vesca 5AF7, we characterized developmental stages of strawberry flower and fruit development using histological sections and scanning electron microscopy.The description of morphological landmarks during flower and fruit development provides reference points for subsequent molecular, genetic, and genomic studies that included in situ hybridization of organ and meristem markers such as FvAGAMOUS and FvWUSCHEL and stage-, tissue-, and floral organ-specific transcriptiomes using next-generation sequencing.