【摘 要】
：
In our study perceived consumer effectiveness(PCE)reflects consumers belief that his/her efforts may influence natural and social environment(life of others)and therefore represents the conviction,tha
【机 构】
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Department of Consumption Research,University of Economics in Katowice,Poland
【出 处】
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华人学者营销协会,对外经济贸易大学
论文部分内容阅读
In our study perceived consumer effectiveness(PCE)reflects consumers belief that his/her efforts may influence natural and social environment(life of others)and therefore represents the conviction,that individual may contribute sustainability by his/her sustainable behaviors.In the literature on environmentalism and ethical behavior such a belief has been recognized as both direct and indirect factor that causes environmentally/socially conscious behaviors and may be treated as their prerequisite.This paper aims to assess the level of PCE in case of Polish consumers as well as to identify and characterize types of consumers varying in terms of their PCE level.To achieve these goals,we employed the outcomes of nationwide survey conducted during the first two quarters of 2016 on the sample of 1112 consumers.The outcomes revealed that the level of perceived consumer effectiveness of Poles is comparatively high and consumers PCE may serve as the criterion of their typology.In consequence,we identified three homogenous types: “doubters”,“moderately convinced” and “convinced”,which were described in terms of gender,level of education,financial status,the main source of household income and the place of living.
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