Food safety technologists separate technical issues from consumer perceptions.However, consumers often have different risks perceptions than technologists, and this causes a lot of distrusts.Technologist often neglect that their taxation of risks is always about acceptable risks; they frame consumers often as emotional, irresponsible and romantic with respect to food.However, many consumers feel alienated from the way their food is produced; they distrust e-numbers and novel foods.They frame technologists as not integer and driven by money from big companies.Both parties are slowly getting used of a new situation: "In modem times, science has always spoken to society But society now speaks back" (Nowotny, 2000, p.50).Only regular stakeholder meetings and integer certification and labeling policies in which also consumers have a voice can decrease the distrust and enhance responsible attitudes.