Social Commerce and Business Intelligence Techniques

来源 :第八届工业与应用数学国际大会 | 被引量 : 0次 | 上传用户:hjx1000000
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  The incorporation of social networking brings new opportunities and challenges for e-commerce and makes social commerce one of the emerging hot topics for both academicians and practitioners.Due to its typical big data characteristics,business intelligences techniques play an important role.In this paper,several novel business intelligence methods are introduced,e.g.,internet ads title enhancement with feature extraction in social online reviews,online review helpfulness prediction/estimation with social trust network structure information,etc.
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