@@ The growth of the “commercial home” around the world has been well documented (Jones & Guan 2011; Lynch, McIntosh & Tucker 2009); however there has been li
@@ RESEARCH BACKGROUND Brand management is an important topic in both research and practice within the field of business administration in general, and in the f
@@ INTRODUCTION Gambling activities have been legalized for more than 150 years in Macau. It is the nearest city for mainland Chinese to gamble. In 2002, Macao
@@ INTRODUCTION The theme park industry has witness dramatic growth since 1950s and has developed into a global phenomenon (Clave, 2007). With the expanding mid
@@ INTRODUCTION: TOURISM AND SEASIDE IN CHINA: FROM IGNORANCE TO THE FIRST STEPS By 2000, the seaside in China was barely approached by tourism. Therefore, the