China is facing the challenges of environmentally sustainable development.Businesses begin to integrate environmental sustainability into marketing strategies and business operations.This research explores factors influencing marketing and business strategies in Chinese companies,how environmental sustainability is defined in Chinese business world,and how environmental sustainability shifts and takes a different shape in various industries and geographic regions.The idea of being able to simultaneously address corporate strategy and sustainability strategy is an important concept in today’s business world.This study addresses how this integration can be implemented and how this integration can shift the entire organization into a new direction forward.