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农药行销一直是中国2000多个厂家和成千上万的经销商共同关注的热门话题和焦点所在,多少农化企业领导为此而伤透脑筋。营销的创新,必然带来销售上重大的突破。但长期以来,农化企业在营销上仅仅局限于价格战、广告战和其它战术性的促销。《龙克菌营销企划案》试图在市场营销上做某些尝试和探索。无论成功还是失败,本刊希望给农药界营销人士带来一点启发和思考。
Pesticide marketing has always been a hot topic and focus of concern of more than 2,000 manufacturers and thousands of distributors in China. Many agrochemical leaders have been brainwashed. Marketing innovation will inevitably bring about a major breakthrough in sales. But for a long time, agrochemical companies are limited in marketing to price wars, advertising campaigns, and other tactical promotions. The “Loncobacterium marketing plan” tried to make some attempts and explorations in marketing. Whether successful or unsuccessful, the Journal hopes to bring some inspiration and reflection to the marketing people in the pesticide industry.