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城市文化的传播在城市建设进程中具有重要作用,有助于增强公众的归属意识和责任意识,增强城市凝聚力,提高城市文化品位,为城市发展注入新的文化元素。本文以唐山打造文化名城为例,从整合网络媒体资源、扩展移动互联网平台和多媒体平台融合三个方面,提出数字时代城市文化传播的策略。
The dissemination of urban culture plays an important role in the process of urban construction, which helps to enhance the public’s sense of belonging and responsibility, enhance the cohesion of the city, enhance the urban cultural taste and inject new cultural elements into urban development. Taking Tangshan as a famous cultural city for example, this paper puts forward the strategy of urban cultural transmission in the digital age from the aspects of integrating online media resources, expanding the mobile internet platform and multimedia platform integration.