In our country, the most populous country, every year two thousand to thirtymillion newborns, nearly400million yuan of the children’s market, so develop thechildren’s market not only has the good social efficiency, also will get considerableeconomic benefit. With the rapid development of commodity market, the improvementof people’s living standards, led packaging technology, materials, colors, graphics aregreatly improved, to attract consumers, the children’s attention at the same time, alsoattracted the attention of more and more buyers-the adult. The diversification ofchildren’s food packaging color is truly in the true sense of"fairy tale" vision, bringus visual enjoyment. Based on color theory, packaging design, color psychology, childpsychology, visual perception of color, such as the theoretical basis of discipline, thesystem of children’s food packaging color design is analyzed, further clear about thechildren’s food packaging color design to follow rules, and the collocation of colorskills, in order to for the children’s food packaging design has a certain guidance.This article through to the children’s food packaging, on the basis of marketresearch, system of affecting children’s food packaging color elements for analysis,from the children’s food consumers, the level of consumption, regional differences,aesthetic level to children’s culture illustrates how these elements influence children’sfood packaging color. Consumer demand for children’s food packaging, with differentkinds of children’s food packaging color as an example, from the examples found insome problems of the valleys, food packaging, and analyzes some excellent packing abit and lessons, draw in the children’s food packaging have different forms of colour isbeautiful. Through investigation and study, the packing, for the future direction ofchildren’s food packaging as a series of guidance system. Conclusion: children foodpackaging in the direction of more interactive, entertaining, open the packing, peoplewill pay more attention to care,"children" the motherland in the future. Withpackaging and the life of people more and more close, people also more and more highto the requirement of children’s food packaging design.Designers to better understand and care for children, will be on the color design,children’s food packaging color to reasonably and scientifically. Designers also want amore comprehensive understanding of the feature of children’s consumptionpsychology, for some entertainment, fun, artistic quality, the colour of the performance