【摘 要】
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The Confucius Institute is a key project in Chinas campaign promoting Chinese language and culture worldwide.The responsibility of the network is also to build a positive national image abroad.Confuci
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The Confucius Institute is a key project in Chinas campaign promoting Chinese language and culture worldwide.The responsibility of the network is also to build a positive national image abroad.Confucius Institutes and Classrooms create a lot of opportunities for students,universities,and businesses.They promote political and economic cooperation aimed at strengthening relationships between countries.The purpose of this study is to investigate building of nation branding through the Confucius Institute network in Poland.The rescarch is based on the data collected from5Confucius Institutes and3Confucius Classrooms.The major findings proved that culture plays an essential role in Chinas nation branding strategy in Poland.The Confucius Institutes promote positive image of China using various techniques,mainly targeting university students.
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