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The purpose of the study is to investigate on the concept of customer satisfaction in the hotel sector in Senegal. In that way the Lamantin Beach Hotel was chosen in order to conduct in a proper way this study.Distribution and collection questionnaire was used, and responses from139customers in that company were retrieved using sampling. The study found that adopting customer satisfaction concept in the Lamantin BeachHotel will be a beneficial contribution in achieving goals, getting customer acquisition, maintaining retention and decreasing customer loss.The study recommend that the Lamantin Beach Hotel should focus more on developing the quality of services, dealing with customers complaints and queries in efficient and proper ways with taking customer feedback and involving the customers in any future strategies, and establish continuous communication with the customers using different communication channels, in order to achieve goals.