This thesis aspires to evaluate the intercultural communication and awareness of Chinese and Arabs in the context of a Sino-Arab media enterprise（China Arab Tv）.It also aims to display the similarities between the Chinese and the Arab cultures as well as the different challenges and obstacles a Sino-Arab company may encounter.The study also offers some insights and suggestions that may help to overcome those challenges.The data were obtained from an ethnographic method that includes both participant observation and interviewing.The findings of this study provide evidence regarding the lack of intercultural awareness among Chinese and Arabs as well as the need for intercultural trainings in Sino-Arab companies.The data also suggests that the major problem of communication among Arab and Chinese colleagues is not the language barrier nor culture differences,but their different working styles.Additionally,the study also reveals the methods used to approach conflicts for both Arab and Chinese surprisingly show that despite different reactions,similar conflict resolution methods are utilized.