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本文从校园主流媒体与高职院校文化建设相互关系入手,论述了校园主流媒体的地位、作用与影响,指出校园主流媒体具有新闻传播、舆论引导和文化上的同构建设三大功能,是校园文化建设的主阵地,是高职院校连接外界的桥梁与纽带,也是深化“工学结合、校企合作”的重要平台,还是高职院校打造自身鲜明办学特色的标识和旗帜。
This article starts with the relationship between the mainstream media in campus and the cultural construction in higher vocational colleges. It discusses the status, function and influence of the mainstream media on campus. It points out that the mainstream media in the campus has the three major functions of news dissemination, media guidance and cultural homogeneity construction. The main front for the construction of campus culture is the bridge and link connecting higher vocational colleges to the outside world. It is also an important platform for deepening “the combination of work and study, and the cooperation between schools and enterprises”, or is it a mark or banner for establishing distinctive characteristics of running schools in higher vocational colleges.