Electronic commerce or e-commerce basically is the process of buying and selling productsor services through electronic means, like the Internet and other networks. During the90s thisterm was widespread and especially used to name the sales of goods and services through theWorld Wide Web, using electronic means as the way to pay, like credit cards. Since then, thetransactions quantity has been increased in an extraordinary way due to the internetexpansion, and many business models have been developed, stimulating the innovation andthe creation of a wide range of new topics (e-marketing, positioning, supply chains, e-transfers, etc).Latin America has been having a boom concerning with the e-commerce in the last two years,the total sales for B2C in the year2009were USD22000millions but for the end of the lastyear (2012) the sales had grown up to43000millions, almost98%which means this sector isrecently growing and, as in every field where technology is involved, really fast.This fact makes one person wonder the vast opportunities small or medium companies (SME)have to compete in the global market, and try to grow and became large enterprises. Thegovernments are supporting all kind of projects related with the technology field; even theinternet cost had fallen to just half in countries like Bolivia.BACKGROUNDThe e-commerce in the Latin American market has been growing at a fast peace like in thelast two years the sales had been increased in almost98%. This is possible thanks to somefactors like the growth of the mid class, credit card and different payment methodsdevelopment and the fact that every day there are more and more stores available from whereto choose.Lately the development of the different countries regarding the technological issues, arepointing to a well improvement of the transactions. For instance, the growth internet user inLatin America from2010to2011is of the16%, and it was the highest in the world. Incountries like Brazil the total internet users rises to almost80millions, also the Latam (LatinAmerican) countries have increased the internet reach with the use of new networks availablelike3G which help people to connect to the internet by using different means like mobilephones or tablets. SCOPE AND LIMITATIONSThe study is intends to embrace the e-commerce transactions in the Latin American marketand specifically in the Bolivian market. This means that all the Strategies and methods thatwill be used as well as the results aim to meet the requirements of, first the Bolivianenvironment and then the Latin American environment.Also this research is aimed to satisfy the increasing demand for goods by e-customers orinternet users in Bolivia. Therefore, the tools that are going to be used are the available forexchange goods in Bolivia.The research takes as example house and kitchen ware as well as innovative and promotionalproducts. These ones are intended to come from Asian countries mainly from China.