日出日落,周而复始,也许在我们工作、用餐或入眠的时刻,麦当劳却正在开办三家耀眼的新店,其中一个可能设在快速发展的盐湖城的郊区,另一个设在整洁漂亮的新加坡商业区,再一个设在烟尘弥漫的华沙。商业机会是好的,这几家店在一年的时间内可望获得170万美元的收入,并且利润可观。那么明天呢?依然如此,麦当劳将再设三家快餐店。盛势逼人不久前,很多人曾经预言,麦当劳注定会成为快餐业中一头重型的“现金牛”。事实证明,该企业在过去10年中,保持了作为获利最多的美国大零售商的地位,而且其竞争手段已变得相当灵活。自1983 Sunrise and sunset, and over and over again, maybe at the moment of our work, dine or sleep, McDonald’s is opening three dazzling new stores, one of which may be located on the outskirts of the fast-growing Salt Lake City and the other in the neat and beautiful Singapore business district, Another is located in the dust-filled Warsaw. Business opportunities are good, these stores are expected to receive 1.7 million dollars a year in revenue, and substantial profits. So tomorrow? Still, McDonald’s will have three more fast food restaurants. Not long ago, many people predicted that McDonald’s was destined to become a heavy cash cow in the fast-food industry. It has turned out that the firm has maintained its position as the largest, most profitable American retailer in the past decade, and its means of competition have become quite flexible. Since 1983