儿童教育电视节目是以儿童为教育对象,以传播理论和学习理论为指导原则,结合儿童心理学,向儿童传播知识、技能和思维意识的电视节目1。其是儿童在课堂之外获得知识与技能的主要途径,成为了对儿童影响最大的社会教育信息系统。优秀的儿童教育电视节目可能从正面去影响儿童的行为、态度、信仰和价值观,可能影响儿童的知识和认知技能,并对儿童日后的健康发展产生积极的促进作用2。本文以中国第一个儿童教育电视节目《芝 Children’s educational television program is based on children as the object of education, dissemination theory and learning theory as the guiding principle, combined with children’s psychology, to children’s knowledge, skills and thinking of television programs. It is the main way for children to acquire knowledge and skills outside the classroom and become the most influential social education information system for children. Good children’s educational television programs may positively influence children’s behavior, attitudes, beliefs and values, may affect children’s knowledge and cognitive skills, and have a positive impact on their future health and well-being2. In this paper, China’s first children’s educational television program "Chi