高端旅游市场营销模式研究

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在我国旅游行业迅猛发展的背景下,国内旅行社逐渐将发展的目光放在了高端旅游市场开发上,在此过程中,旅行社要想在高端旅游市场中占据一席之地并实现成功营销,就需要实现相应市场营销模式的完善搭建。本文在阐述高端旅游发展现状与所存在问题的基础上,为如何实现高端旅游市场营销策略的完善制定提出了对策,并对高端旅游市场营销的发展前景进行了展望。 In the context of the rapid development of China’s tourism industry, domestic travel agencies gradually focus their development on the development of high-end tourism market. In this process, travel agencies need to achieve corresponding marketing and sales success in the high-end travel market Improve the marketing model set up. Based on the status quo of high-end tourism development and its existing problems, this paper puts forward some countermeasures for how to realize the development of high-end tourism marketing strategy and prospects the development of high-end tourism marketing.
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