平面广告多见于杂志、报刊、海报、路牌、灯箱及POP(小型招贴),与电视广告相比,效果上各有千秋;一个优秀的平面广告不但保持住自身持久性强,便于仔细阅读的优势,同样也能达到电视广告的震撼效果,它本身就是一个画面定格。关键在于,广告诉求中有了一种抓住阅读者的东西,其实这就是能让画面动起来的感觉,或者说是内在的吸 Plane ads are more common in magazines, newspapers, posters, street signs, light boxes and POP (small billboards), compared with TV ads, the effect has its own advantages; an excellent print ads not only maintain its own durability, easy to read the advantages of the same But also to achieve the shock effect of television advertising, which itself is a picture freeze. The crux of the matter is that there is something in the advertisement appeal that catches the reader, which is actually the feeling that can make the screen move, or the inner suction