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前不久,在北京的798,联想发布2009年全球消费业务战略,杨元庆戴着耳麦站在讲台上,背后屏幕上是一个巨大的、不停旋转的地球。这个地球不管对杨元庆,还是他所管理的联想,都有着特别的象征意义,宏大、大手笔、国际化,有种海外留学归来的感觉,联想显然想把这种海外留学的感觉做大,模特都是选的几个洋美女——当这家中国公司在海外市场遭遇挫折,他能否在中国乃至新兴市场找回信心,成为真正的王者?
Not long ago, in Beijing’s 798, Lenovo released its global consumer business strategy in 2009. Yang Yuanqing was wearing a headset standing on a podium. Behind the screen was a huge, non-stop rotating globe. This earth has special symbolic significance for Yang Yuanqing and the associations he manages. It is grand, generous, and international. It has the feeling of returning from studying abroad. Lenovo clearly wants to make this feeling of overseas study bigger. The models are all Selected foreign beauty - When the Chinese company suffered setbacks in overseas markets, can he recover confidence in China and even emerging markets and become a true king?