在激烈的市场竞争中，后起的产品(市场跟进者)为了迅速获得在市场竞争中的有利地位，有时会在广告中将自己与同类产品(尤其是已经获得成功的名牌产品)联系起来，或者直接对其发出挑战，以突出自己的品牌，这就是所谓的比较广告。从心理学的角度看，单独宣扬某一企业的形象或提 In the fierce market competition, the later product (market follower) In order to quickly gain a favorable position in the market competition, advertising is sometimes associated with similar products (especially the successful brand name products). , Or directly challenge them to highlight their own brand, which is the so-called comparative advertising. From a psychological point of view, to promote the image of a business alone or mention