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水文化传播对水文化研究与建设、缓解水危机、解决水问题具有重要意义。水利风景区是传播水文化的重要途径之一。作者初步探讨了水文化传播的定义和内涵;结合水利风景区的功能和评价标准,剖析了水利风景区建设与水文化传播之间的相互关系。不同时代赋予了水文化不同的时代内涵,当今水文化传播的内涵主要体现在四个方面:(1)水文化传播旨在构建和谐水文化;(2)水文化传播核心价值取向是科学发展的水文化;(3)水文化传播的必要手段是实现跨文化互动;(4)水文化传播第一主体是大众传播媒介。水利风景区建设与水文化传播之间是相互促进的关系。
The dissemination of aquatic culture is of great significance to the research and construction of aquatic culture, easing the water crisis and solving the water problem. Water Scenic Area is one of the important ways to spread water culture. The author has initially discussed the definition and connotation of water culture dissemination. Based on the function and evaluation criteria of water conservancy scenic area, the author analyzes the interrelationship between the construction of water conservancy scenic area and water culture dissemination. Different times conferred different connotation of water culture. The connotation of water culture communication nowadays mainly embodies in four aspects: (1) The purpose of water culture communication is to construct harmonious water culture; (2) The core value orientation of water culture communication is scientific development Water culture; (3) the necessary means of water culture communication is to realize intercultural interaction; (4) the first subject of water culture communication is the mass media. The construction of water conservancy scenic area and the communication of water culture are mutually reinforcing relations.