随着网络在社会中的影响力日益增强,微博这种融合多种媒介形态传播特点的传播工具,以其微言藏大义、话语权下放、及时随意性等信息传播特点,以一股强势的发展劲头推动人类信息传播方式进入一个变革的新关口。本文试从传播学的角度探讨博客变微博的原因以及微博所带来的传播方式的新变革。 With the growing influence of the Internet in society, weibo microblogging, a communication tool that integrates the features of various forms of media transmission, is characterized by its metonyibalism, decentralization and timely information dissemination. With a strong The momentum of development of human information to promote the way into a new level of change. This article attempts to explore the reasons for the change of blogging from the point of view of communication and the new changes brought by the microblogging.