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出版社:电子工业出版社出版日期:2016年4月定价:48.00元作为舆情的主要集散地,互联网承载着现实世界复杂多元的利益诉求,不可避免地存在着某些不理性因素。这给政府、企业乃至公众人物带来了挑战。促进顺畅沟通和良性对话,是舆情应对者的重要任务。成功的舆情应对顺从了规律,失败的舆情应对则违背了规律。本书通过剖解2015-2016年度各领域生动鲜活的48个正、负面舆情案例,总结出24篇热点舆情应对策略,包含在起点·原则、基础·态
Publishing House: Publishing House of Electronics Industry Date of Publication: April 2016 Pricing: 48.00 yuan Internet as the main distribution center of public opinion, the Internet carries the interests of the real world complex and diverse demands, inevitably there are some irrational factors. This poses challenges for governments, corporations and even public figures. To promote smooth communication and healthy dialogue is an important task of public opinion coping. Successful public opinion to comply with the law, the failure of public opinion to deal with contrary to the law. This book summarizes 24 hot public opinion strategies, including starting point, principle, basic state, by analyzing the 48 positive and negative public opinion cases vivid and vivid in all fields in 2015-2016