社交媒体的兴起,给予了人们更多的表达空间。以“大V”和“网红”为代表的意见领袖不断地发声,逐渐获得关注度与话语权,与之相对的是媒体声音相对弱化。《人民日报》曾表示,姚晨让《人民日报》人有了强烈的“危机感”。当时姚晨拥有粉丝1955万,这意味着她每一次发言的受众,比《人民日报》发行量多出近7倍。中国互联网络信息中心发布的《第35次中国互联网络发展状况统计报告》指出,截至2014年12月,中国网民规模达6.49亿,其中学生占网民总数23.8%。作为移动互联网的主要用户群体,高校学生也成为 The rise of social media has given people more room for expression. Opinion leaders represented by “Big V ” and “Red Net ” constantly make their voices heard and gradually gain the attention and the right to speak. In contrast, the media voices are relatively weakened. People’s Daily once said that Yao Chen made People’s Daily have a strong sense of crisis. At that time Yao Chen had 19.55 million fans, which means that her audience for each speech exceeded the circulation of the People’s Daily by nearly seven times. The 35th Statistical Report on the Internet Development in China released by China Internet Network Information Center pointed out that as of December 2014, the number of netizens in China reached 649 million, of which 23.8% of the total Internet users were students. As a major user base for mobile Internet, university students also become