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2014年第一季度,上海广播广告同比上涨21.3%,四月份同比涨幅也达到21.45%。5月8日,上海东方广播公司举办了2014年SMG广播广告刊例调整说明会,用“涨势喜人”来形容今年以来上海广播的高速发展恰如其分。会上,SMG副总编辑王治平透露了上海广播的4大动向:1、进军移动互联网。今年年内,上海广播面向移动互联网进军的战略将正式启动实施,届时将会有一款产品在移动互联网上
In the first quarter of 2014, Shanghai radio ads rose 21.3% YoY in April, up 21.45% YoY in April. On May 8, Shanghai Oriental Broadcasting Corporation held an adjustment note on the 2014 SMG broadcast advertisement publication to describe the rapid development of Shanghai broadcasting this year as appropriate. At the meeting, Wang Zhiping, deputy chief editor of SMG, disclosed 4 major trends of Shanghai Broadcasting: 1. Entering the mobile Internet. During the year, Shanghai Radio’s strategy of marching into the mobile Internet will be officially put into effect. At that time, there will be a product on the mobile Internet