房地产开发,项目策划是龙头,应避免在不适当的时机,不适当的地点,建不适当的物业,如在市郊建高层住宅,在非商务区建高档写字楼等。没有好的项目策划,开发愈多,物业空置积压愈多,开发商包袱愈重。反之,房地产项目策划得好,即使碰上经济不景气,仍能取得良好销售业绩,如上海万科城市花园、北京方庄小区、深圳中银花园和广州丹 Real estate development, project planning is the leading, should be avoided at inappropriate time, inappropriate locations, build inappropriate properties, such as in the suburbs to build high-rise residential, high-end office buildings in non-commercial areas. No good project planning, development more, the more the vacant property backlog, the more burden on developers. On the contrary, real estate projects well planned, even run into the economic downturn, can still achieve good sales performance, such as Shanghai Vanke City Garden, Beijing Fangzhuang district, Shenzhen Bank of China Garden and Guangzhou Dan