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1995年秋,中国企业界爆出一条新闻:上海家化以重金赎回已进入合资企业的“美加净”、“露美”这两个著名化妆品品牌。赎回是花了代价的。它意味着合资企业每年取消反利1500万元,30年内家化公司将少获得5亿元。此前,在1992年6月,担任合资公司中方副总经理的葛文耀毅然离开“庄臣”回到了家化厂,重新收拾“旧河山”。近年来,在国内外激烈的市场竞争中,上海家化接受了时代挑战,坚定地迈开振兴民族工业的脚步,成为中国化妆品领域里的巨人。本书便是围绕上海家化的成功,以及由此引申开来的有关企业
In the fall of 1995, a news broke out in the Chinese business community: Shanghai Jahwa redeemed two well-known cosmetic brands, namely “Mega Canada” and “Luci”, which had entered the joint venture. Redemption costs money. It means that the joint venture will cancel 15 million yuan in anti-benefits every year, and the domestic company will lose 500 million yuan in less than 30 years. Previously, in June 1992, Ge Wenyao, the deputy general manager of the Chinese joint venture company, decided to leave the “Secretary” and returned to Jahwa Chemical Factory to re-arrange the old river hill. In recent years, in a fierce market competition both at home and abroad, Shanghai Jahwa accepted the challenge of the times, firmly stepped into the footsteps of rejuvenating the national industry, and became a giant in the field of Chinese cosmetics. This book is about the success of Shanghai Jahwa and the related companies