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近年来,以互联网为代表的新媒体在中国发展迅速,给传统媒体带来了意想不到的挑战。虽然这几年传统媒体已经迈开了拥抱新媒体的步伐,以增强自己的优势地位,但到目前来看这种与新媒体的融合并没有立竿见影,让传统媒体得偿所愿,相反却让传统媒体为此不断增加巨大投入。
In recent years, the new media represented by the Internet has developed rapidly in China, bringing unexpected challenges to the traditional media. Although traditional media have embarked on steps of embracing new media in recent years in an effort to enhance their own superiority, the integration with new media has not shown immediate results so far for the traditional media to get what they want, on the contrary, Traditional media continue to increase huge investment.