文化的存在和发展变化体现了人的本质力量的对象化,它是人类实践活动对象化的结果。随着网络时代的到来,传统文化极大地受到网络文化的冲击,网络文化不断地改变着人们的思维方式、生活方式和价值观念,这为社会进步与人的发展既创造了条件也产生了一些消极影响。通过探讨网络文化的特征、产生的双重影响及其解决办法,使人们更好地在网络文化环境中生存和发展。 The existence and development of culture reflect the objectification of the essential forces of human beings and are the result of the objectification of human practice. With the advent of the Internet age, traditional culture has been greatly impacted by the Internet culture, which constantly changes people’s ways of thinking, lifestyles and values. This has created both conditions for social progress and human development negative impacts. By discussing the characteristics of Internet culture, the double influence and its solution, make people better survive and develop in network culture environment.