经典营销理论需要东方智慧来解读,需要加入中国元素才能治疗中国企业病。作者写《营销红皮书》的目的就是为了解决经典营销理论治不了中国企业病,为中国企业提供本土化的营销理论。之所以叫《营销红皮书》,一方面是因为“红”是中国的颜色,另一方面,该书也的确在诸多方面体现出“红”的一面。“红”在结构作者突破经典著作和各类依据经典著作的框架而出版 The classic marketing theory requires Oriental wisdom to interpret the need to join the Chinese elements in order to treat Chinese enterprise disease. The author wrote “Marketing Redbook” is designed to solve the classic marketing theory can not cure Chinese companies, Chinese companies to provide localized marketing theory. The reason why the book is called “Marketing Red Book” is partly because “red” is the color of China. On the other hand, the book does reflect the “red” side in many aspects. “Red ” published in the structure of the author break through the classics and various types of classics based on the classic book