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本文对武汉市旅游业的区位优势进行了全面地分析,并且指出,历史上曾有过的九省通衢的区位优势并不是一成不变的。交通布局的改变、周边旅游目的地的成熟、对中转城市的过度营销和其它因素的变化,都会对武汉市的旅游业造成影响。不仅如此,中转城市的旅游形象定位在很大程度上制约了武汉市旅游业的进一步发展。由此,本文提出对武汉市在旅游业中九省通衢的区位优势进行再思考,通过整合周边景点的方式提高武汉市在区域旅游中的作用,同时加强武汉市作为旅游目的地的营销,以此改变武汉市旅游中转城市的传统形象。
This article gives a comprehensive analysis of the tourism industry in Wuhan, and points out that the historic advantage of the thoroughfares in the nine provinces is not static. Changes in traffic layout, the maturity of surrounding tourist destinations, over-marketing of transit cities and other changes in the environment will all have an impact on the tourism industry in Wuhan. Not only that, the transit image of the city’s tourism image to a large extent restricted the further development of tourism in Wuhan. Therefore, this paper proposes to reconsider the geographical advantages of Wuhan in the thoroughfare of nine provinces in the tourism industry, to improve Wuhan’s role in regional tourism through the integration of the surrounding attractions and at the same time to strengthen the marketing of Wuhan as a tourist destination so as to change Wuhan transit city in the traditional image.