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长期以来,营销精英们一直致力于解决如下问题:如何减少中间环节,降低营销费用,进而降低产品销售价格;如何有效地服务于市场(顾客),如何有效地控制产品的流通,在竞争完全化的市场中实现规模、管理、服务和价格上的真正竞争;如何促使现代营销通路(分销渠道)产生重大变革,由原来的多阶通路(渠道营销)螺旋上升为零阶或一阶通路,进而使传统的产品营销链条(生产商——代理商——批发商——零售商——消费者)变得更为经济快捷?对以上问题,直销提出了全新的解决方案。
For a long time, the marketing elite has been devoted to solving the following problems: how to reduce intermediate links, reduce marketing costs, and then reduce product sales prices; how to effectively serve the market (customers), how to effectively control the circulation of products, How to promote significant changes in the modern marketing channels (distribution channels), spiraling from the original multi-stage channel (channel marketing) to the zero-order or first-order channel, and thus to achieve real competition in scale, management, service and price; Make the traditional product marketing chain (manufacturers - agents - wholesalers - retailers - consumers) become more economical and efficient? The above questions, direct marketing proposed a new solution.