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2012年中国家电业增速放缓,但在一二级市场,基于更新换代需求,高端家电销售比重持续提升,品质过硬、外观新颖、节能环保的高端家电已经成为城市市场的主角.在城镇化的推进下,往年以销售低端家电为主的三四级市场也迎来了消费升级期,高端家电的消费能力逐渐释放.“2012年1一10月,变频空调销售量的市场占比超过了50%,滚筒洗衣机市场占比
In 2012, the growth of China’s home appliance industry slowed down. However, in the first and second tier markets, high-end home appliance sales continued to increase in proportion to the demand for upgrading and replacement. High-end home appliances with excellent quality, energy saving and environmental protection have become the protagonists in the urban market. , The 34 markets, which dominated sales of low-end home appliances in previous years, also ushered in the upgrading period of consumption, and the spending power of high-end home appliances gradually released. ”In January-October 2012, the market share of inverter air conditioner sales volume Over 50%, drum washing machine market share