企业在兼并重组、多元化和跨地发展过程中,企业文化冲突是不可回避的问题。上汽集团从营销服务网点扩展到建立产品制造基地、从周边地区扩展到全国布局、从整车企业扩展到并购零部件企业,发展速度日益加快。随着企业并购的进展,企业层次越来越多,地域越来越分散,外地员工比例越来越高,形成了文化的多样性,文化的多样性又带来了企业文化融合的高难度。为此,上汽集团加强了文化跨地融合与建设。 Corporate mergers and acquisitions, diversification and inter-regional development process, corporate culture conflicts are unavoidable problems. SAIC has expanded its marketing service network to establish a manufacturing base for products. It has expanded from the surrounding areas to the national layout, and has expanded from vehicle manufacturers to mergers and acquisitions of parts and components enterprises. With the progress of mergers and acquisitions, more and more enterprises, more and more geographical dispersion, the proportion of foreign workers is getting higher and higher, forming a cultural diversity, cultural diversity has brought the difficulty of corporate culture integration. To this end, SAIC stepped up the cross-cultural integration and construction.