主办方:上海交通大学公共关系研究中心联合主办:国家新闻出版广电总局《传媒》杂志中华全国总工会《现代企业文化》杂志人民网、新浪网时间:2014年7月16日下午地点:上海交通大学品牌传播是新闻传播学科一个重要的研究方向,也是中国企业树立品牌形象至关重要的环节。2014中国品牌传播系列论坛的圆桌对话环节主要围绕四个主题展开:第一,品牌塑造的核心要素;第二,品牌与危机应对;第三,品牌的宣传与推广;第四,品牌传播人才的培养。品牌塑造的核心要素谢耘耕:品牌传播一直属于热门话题。现在,中国每年都会有很多资 Organizers: Shanghai Jiaotong University Public Relations Research Center Co-sponsored by: State Administration of Press and Publication SARFT “Media” magazine All-China Federation of Trade Unions “Modern Enterprise Culture” magazine People’s Network, Sina Time: July 16, 2014 afternoon Location: Shanghai Traffic University brand communication is an important research direction in journalism and communication and also a crucial link for Chinese enterprises to establish brand image. Roundtable dialogue sessions of the 2014 China Brand Communication Forum mainly focus on four topics: first, the core elements of brand building; second, brand and crisis response; third, brand promotion and promotion; fourth, brand communication talents to cultivate. The core elements of brand building Xie Yungeng: brand communication has always been a hot topic. Now, China has a lot of money every year