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本文参考国内外对饥饿营销的研究综述对饥饿营销的概念进行解释和界定,分析饥饿营销的操作步骤和操作方法,分析饥饿营销的适用条件,最后结合饥饿营销在实践中的应用分析企业运用饥饿营销的利和弊。从而使企业产品或服务在营销策略的条件下完成其生命周期的活动,使得企业自身的知名度得到扩张,更是提高了其品牌的形象。
This paper refers to the domestic and international review of the research on hunger marketing to explain and define the concept of hunger marketing, analysis of hunger marketing steps and methods of operation, analysis of the conditions for the application of hunger marketing, and finally the application of hunger marketing in practice analysis of the use of hunger The pros and cons of marketing. So that the enterprise products or services under the conditions of marketing strategies to complete its life cycle activities, making the company’s own visibility has been expanded, but also enhance the brand’s image.