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在达赖喇嘛及其支持团体建立的各类网站中,文本内容基本大同小异。这一方面说明达赖集团有一套统一的、被各个公众私人媒体所认可的宣传模式,同时也说明这些文本是达赖实行宣传最基本的材料。除了一些作为新媒体特有的互动形式外,这些文本解决了三个主要问题:1)达赖是什么人?2)达赖的主张是什么?3)下一步要做什么?
The texts of the Dalai Lama and its support groups are basically the same in all kinds of websites. On the one hand, it shows that the Dalai clique has a unified propaganda model approved by various public private media and at the same time shows that these texts are the most basic materials for Dalai Lama’s advocacy. In addition to some of the interactive forms that characterize new media, these texts address three major issues: 1) Who is the Dalai Lama? 2) What is the Dalai Lama’s proposition? 3) What to do next?