在当前网络时代,科技的发展带来传媒新格局,信息传播朝扁平化、网络化方向发展。新媒体改变了新闻传播的方式。传统媒体如何迎接新媒体的挑战?笔者建议传统媒体应深化改革、大胆创新,与新媒体协同合作,进行资源整合、优势互补,共同发展。当今世界经济全球化、全球信息化、媒介数字化、社会网络化,大众已不满足从单一媒体获取信息,而是希望有更多渠道来满足个性化的需要。新媒体以其形式丰富、互动性强、覆盖率高、精准到达、性价比高、推广方便等 In the current Internet era, the development of science and technology has brought about a new pattern of media and the spread of information has been toward the goal of becoming flat and network-oriented. New media has changed the way news is distributed. How can traditional media meet the challenge of new media? The author suggests that traditional media should deepen reform, boldly innovate, cooperate with new media, integrate resources, complement each other and develop together. In today’s world of economic globalization, global information, digital media and social networking, the general public is no longer satisfied with obtaining information from a single media. Instead, it wants more channels to meet individualized needs. New media is rich in its form, interactive, high coverage, accurate arrival, cost-effective, easy to promote