强化一般图书营销的几点思考四川省新闻出版局黎昌福一、提高认识，转变观念在计划经济条件下，我国出版发行长期依赖于课本教材，作为事业生存发展的经济支柱。这种支柱有维护它的必要性，同时又蕴含着它的脆弱性。一些出版社和书店，特别是人口多、课本发行量大的书店更... Strengthen the General Library Marketing Reflections Sichuan Provincial Press and Publication Bureau Li Changfu First, to raise awareness, change the concept Under the conditions of a planned economy, China’s publishing and publishing has long relied on textbooks as an economic pillar of the survival and development of the cause. Such a pillar has the necessity of maintaining it, at the same time, it contains its vulnerability. Some publishers and bookstores, especially large population, textbook circulation of the bookstore more ...