平面美术设计在市场中涉及到多个阶层,一方面是追随艺术脚步的文艺工作者,另一方面是平面美术设计所带来的经济市场。当社会发展到一定阶段——人们的物质需求逐渐被满足,精神层面开始呈现出其独特的魅力,但众所周知的是,艺术创作需要激发灵感,如何在平面美术设计课程中激发学生的创新意识,培养其作品创新能力成为教学者必然思考的难题。 Graphic art design in the market involves many levels, on the one hand is to follow the artistic footsteps of literary and art workers, on the other hand is the graphic design of the economy brought about by the market. When the social development reaches a certain stage - people’s material needs are gradually being met, and the spiritual level begins to show its unique charm. However, it is well known that artistic creation needs to inspire students, how to inspire students’ innovative awareness in graphic art design courses, To cultivate the creative ability of their works has become a difficult problem that instructors must think.