《孙子兵法》云:“百战百胜,非善之善者也;不战而屈人之兵,善之善者也。”商战如兵争,力图不战而胜。世界各国企业把生存策略的重点放在市场竞争上,因此产生了多种竞争观。日本著名的企业策略家大前研一认为,避免竞争是最聪明的竞争。现代企业经营策略的高明之处在于不与同行业作恶性竞争,而是致力于发掘顾客真正的需求,或者说是替客户创造产品的新价值。 “The Art of War,” said: “Vast battle, good non-good also; not fighting the soldiers and the enemy, the good of the good.” Business war, such as arms fighting, trying not to win. Enterprises from all over the world put their survival strategies on the market competition, resulting in a variety of competition concepts. Japan’s famous business strategist Kenichi Ichiro believes that to avoid competition is the smartest competition. The cleverness of a modern business strategy is that it does not compete viciously with its peers, but strives to discover the real needs of its customers, or to create new value for its customers.