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如今,媒体间的竞争越来越激烈,在大众传播大发展的今日,当越来越多的媒体向多样化、分散化的方向发展的同时,也有媒体之间正走向相互融合、合作。《北京广播学院学报》曾发稿介绍1992年巴塞罗那奥运会期间,日本的《读卖新闻》就和日本电视台合作共同报道新闻的情况。新加坡由于本地华文报读者市场趋于饱和,发展受到限制,近几年来华文报业集团在传统报纸的基础上,积极进军网络和电视新闻,打造华文报纸跨媒体宣传平台,取得了较大成绩。
Nowadays, the competition among the media is getting fiercer and fiercer. In the mass media development today, while more and more media are developing in a diversified and diversified direction, there is also a tendency for the media to converge and cooperate with each other. “Beijing Broadcasting Institute Journal” has issued a manuscript introduced during 1992 Olympic Games in Barcelona, Japan’s “Yomiuri Shimbun” on the cooperation with Japanese television to cover the news. In Singapore, due to the market saturation of domestic Chinese readers and the limited development, Chinese newspaper groups in recent years have made great efforts to actively march on the internet and television news and create a cross-media platform for promoting Chinese newspapers.