基于CRISP-DM电信客户细分模型的创建

来源 :信息与电脑(理论版) | 被引量 : 0次 | 上传用户：shining321

【摘要】

：

针对数据挖掘技术在电信行业客户细分领域中的应用这一主题,在客户细分和数据挖掘等相关理论的基础上,以上海电信提供的二十多万客户数据作为研究对象,理论结合实际,参考CRISP-DM数据挖掘模型,采用数据挖掘工具SPSS Modeler的K-means聚类算法实现对电信客户准确、有效的聚类细分,为管理和营销人员初步提供了制定管理或营销计划的依据。

【作者】

：

赵谷

【出处】

：

信息与电脑(理论版)

【发表日期】

：

2014年08期

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