电子商务的兴起,使人们看到了网络直销的光明前景。当网络成为实现产品生产者与制造者面对面交易的工具时,营销专家们已经断言中间商将没有存在的空间,中间商将重新定义。众所周知,当分销渠道层次越少时,产品的最终销售成本就越低。在网络出现之前,由于生产者与消费者无法实现面对面的交易, The rise of e-commerce, so that people see the bright future of direct marketing network. As the web becomes a tool for face-to-face deals between product producers and manufacturers, marketing experts have asserted that there will be no room for middlemen to do so and that middlemen will redefine them. As we all know, the less the distribution channel level, the lower the final cost of the product. Before the advent of the Internet, since producers and consumers were unable to make face-to-face transactions,